Bookafy review: what it is, pricing and who it's for
Online appointment scheduling with calendar sync, reminders and payments for service businesses.
In short: Online appointment scheduling with calendar sync, reminders and payments for service businesses. Starting price: $7/user/month (Pro, billed yearly). Free plan / trial: Free plan (1 user); 7-day Pro trial, no card. Best for: Small service businesses and teams.
What is Bookafy?
Bookafy gives your business a booking page where clients pick a time that suits them. Appointments land in your calendar, and Bookafy sends confirmations and reminders by email or text.
The free plan covers one user with unlimited appointments. Paid plans add two-way calendar sync, SMS reminders, Stripe payments, video meeting links, group events and round-robin booking for teams.
Key features
- Unlimited appointments, even on the free plan.
- Custom booking page you can embed on your site.
- Two-way sync with Google Calendar, Outlook/Office 365 and iCloud (Pro).
- Email and SMS reminders (Pro and Pro+).
- Online payments through Stripe (Pro).
- Zoom, Webex and GoToMeeting links (Pro).
- Group events, round robin and skill-based routing (Pro).
- HIPAA compliance and white label option on Pro+.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Free | $0 | 1 user, unlimited appointments, email notifications |
| Pro | $7/user/mo (yearly) | Calendar sync, SMS reminder, payments, video links, team booking |
| Pro+ | $11/user/mo (yearly) | Everything in Pro, HIPAA, 2nd SMS reminder, custom API |
Paid prices shown are per user per month billed yearly; the yearly toggle says it gives 2 months free, and monthly rates weren't shown (checked 14 Nov 2026).
Pros and cons
Pros
- Useful free plan with unlimited appointments
- Low per-user price
- No card needed for the trial
- HIPAA option for health businesses
Cons
- Free plan has no calendar sync or SMS
- Shown prices need yearly billing
- HIPAA and white label only on the top plan (white label costs extra)
- SMS reminders are limited per appointment
Who it's for
Bookafy fits salons, consultants, clinics and other appointment-based businesses that want simple online booking. Businesses needing full practice management or point-of-sale may need a bigger platform.
Frequently asked questions
What is Bookafy?
Bookafy gives your business a booking page where clients pick a time that suits them. Appointments land in your calendar, and Bookafy sends confirmations and reminders by email or text.
How much does Bookafy cost?
Bookafy starts at $7/user/month (Pro, billed yearly). Paid prices shown are per user per month billed yearly; the yearly toggle says it gives 2 months free, and monthly rates weren't shown (checked 14 Nov 2026).
Does Bookafy have a free plan or free trial?
Free plan (1 user); 7-day Pro trial, no card.
Who is Bookafy best for?
Bookafy fits salons, consultants, clinics and other appointment-based businesses that want simple online booking. Businesses needing full practice management or point-of-sale may need a bigger platform.
What are the downsides of Bookafy?
Main drawbacks: Free plan has no calendar sync or SMS. Shown prices need yearly billing. HIPAA and white label only on the top plan (white label costs extra). SMS reminders are limited per appointment.
What are some alternatives to Bookafy?
Other small business software options we cover include OnceHub, Invoice Ninja, Zoho Projects, RescueTime and 99designs (by Vista).
Head-to-head comparisons
Other small business software options
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Invoice Ninja
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RescueTime
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99designs (by Vista)
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Zoho Bookings
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Nifty
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Cal.com
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Appointy
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Insightful
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Paymo
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HoneyBook
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Manatal
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This summary is based on Bookafy's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.