99designs (by Vista) review: what it is, pricing and who it's for
Design marketplace where you run a contest or hire a freelance designer for logos and more.
In short: Design marketplace where you run a contest or hire a freelance designer for logos and more. Starting price: Logo contests from €289 (shown in EUR from Europe). Free plan / trial: No; contests include a money-back guarantee. Best for: Small businesses needing a logo, packaging or brand design.
What is 99designs (by Vista)?
99designs is an online marketplace for graphic design, owned by Vista. You describe what you need, such as a logo, book cover or website design, and designers from around the world respond.
There are two ways to work. In a contest, you pay a fixed package price, many designers submit concepts, and you pick a winner. In a 1-to-1 project, you choose one designer and agree a price directly. You get full copyright to the final design.
Key features
- Design contests with fixed-price packages.
- 1-to-1 projects with a single chosen designer.
- Dozens of categories, from logos to packaging, apparel and web pages.
- Full copyright ownership of the final design.
- Money-back guarantee on contests.
- Higher packages limit entries to mid- and top-level designers.
- Dedicated manager and priority support on top packages.
- 99designs Pro for agencies, priced by quote.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Bronze | €289 | About 30 design concepts |
| Silver | €479 | About 60 concepts |
| Gold | €859 | About 90 concepts, mid and top-level designers |
| Platinum | €1,299 | Top-level designers, dedicated manager, priority support |
| 1-to-1 Projects | Set with the designer | Work directly with one designer |
Logo contest prices were shown in euros (excluding sales tax) when checked from Europe on 14 Nov 2026; prices in other currencies and categories differ.
Pros and cons
Pros
- Many concepts to choose from in a contest.
- Money-back guarantee lowers risk.
- You own full copyright of the result.
- Covers many design types, not only logos.
Cons
- More expensive than DIY logo makers.
- Top-level designers only on the priciest packages.
- Prices exclude sales tax.
- Contest quality depends on how clear your brief is.
Who it's for
99designs fits businesses that want a custom design and like comparing many ideas. If you need a quick, low-cost logo, a template-based logo maker is cheaper.
Frequently asked questions
What is 99designs (by Vista)?
99designs is an online marketplace for graphic design, owned by Vista. You describe what you need, such as a logo, book cover or website design, and designers from around the world respond.
How much does 99designs (by Vista) cost?
99designs (by Vista) starts at Logo contests from €289 (shown in EUR from Europe). Logo contest prices were shown in euros (excluding sales tax) when checked from Europe on 14 Nov 2026; prices in other currencies and categories differ.
Does 99designs (by Vista) have a free plan or free trial?
No; contests include a money-back guarantee.
Who is 99designs (by Vista) best for?
99designs fits businesses that want a custom design and like comparing many ideas. If you need a quick, low-cost logo, a template-based logo maker is cheaper.
What are the downsides of 99designs (by Vista)?
Main drawbacks: More expensive than DIY logo makers. Top-level designers only on the priciest packages. Prices exclude sales tax. Contest quality depends on how clear your brief is.
What are some alternatives to 99designs (by Vista)?
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This summary is based on 99designs (by Vista)'s official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.