Appointy vs Bookafy: which one should you choose?
Quick answer: Choose Appointy if you run a salon, studio or clinic and want gift certificates, resource scheduling and point of sale alongside bookings; plans are flat-priced from $19.99/month billed yearly. Choose Bookafy if you want a low per-user price ($7/user/month billed yearly) or a free plan with unlimited appointments. Both have a free plan for one person.
Appointy vs Bookafy at a glance
| Appointy | Bookafy | |
|---|---|---|
| Type | Appointment scheduling software | Appointment scheduling software |
| Paid starting price | $19.99/month billed yearly (Growth, 1 staff) | $7/user/month billed yearly (Pro) |
| Free plan | 1 staff, 5 services, 100 appointments/month, reminders | 1 user, unlimited appointments, email notifications |
| Trial | 14-day trial, no card | 7-day Pro trial, no card |
| Pricing model | Flat price per plan with a staff limit | Per user |
| Calendar sync | Google calendar sync and iCal feed on paid plans | Two-way sync with Google Calendar, Outlook/Office 365 and iCloud on Pro |
| Payments | Stripe, PayPal and Authorize.Net on paid plans; Square payments and point of sale | Stripe on Pro |
| Best for | Salons, studios, clinics and consultants | Small service businesses and teams |
From each official site, checked November 14, 2026. Prices change, so confirm before you buy.
Key differences
- Pricing works differently: Appointy charges a flat price per plan with a staff limit (Growth has 1 staff, Professional has 5 for $49.99/month billed yearly), while Bookafy charges per user.
- Bookafy's free plan allows unlimited appointments but has no calendar sync or SMS, while Appointy's free plan is capped at 100 appointments a month and 5 services.
- Appointy includes more shop-style features, such as gift certificates, resource scheduling, Square point of sale and multi-location support on Enterprise.
- Bookafy offers HIPAA compliance and a white label option on Pro+ at $11/user/month billed yearly.
- Removing Appointy branding needs its Enterprise plan at $79.99/month billed yearly.
In one line each
Appointy
Online appointment booking for service businesses, with reminders, payments and a free starter plan. Starting price: $19.99/month billed yearly. Free plan / trial: Free plan; 14-day trial, no card. Best for: Salons, studios, clinics and consultants.
Read the full Appointy summary →Bookafy
Online appointment scheduling with calendar sync, reminders and payments for service businesses. Starting price: $7/user/month (Pro, billed yearly). Free plan / trial: Free plan (1 user); 7-day Pro trial, no card. Best for: Small service businesses and teams.
Read the full Bookafy summary →Frequently asked questions
Is Bookafy cheaper than Appointy?
For one person, yes: Bookafy Pro is $7/user/month billed yearly, while Appointy Growth is $19.99/month billed yearly for 1 staff. For 5 staff, Bookafy Pro works out at $35/month and Appointy Professional is $49.99/month, both billed yearly.
Do Appointy and Bookafy have free plans?
Yes. Appointy's free plan covers 1 staff, 5 services and 100 appointments a month. Bookafy's free plan covers 1 user with unlimited appointments, but has no calendar sync or SMS reminders.
Which is better for a health or clinic business?
Bookafy lists HIPAA compliance on its Pro+ plan at $11/user/month billed yearly. Appointy lists clinics among the businesses it fits, but HIPAA is not mentioned in our data for it.
Which takes online payments?
Both do on paid plans. Appointy supports Stripe, PayPal and Authorize.Net, plus Square payments and point of sale. Bookafy takes online payments through Stripe on Pro.
See all small business software compared →
We summarise each product from its official website, pricing page and documentation. We don't run hands-on tests or give star ratings. Some links on this site may be affiliate links. See our affiliate disclosure.