Poptin review: what it is, pricing and who it's for
Popup, form and email marketing tool for capturing leads from website visitors.
In short: Popup, form and email marketing tool for capturing leads from website visitors. Starting price: $25/month (Basic, billed yearly). Free plan / trial: Free plan, 1,000 visitors/month. Best for: Small sites and online stores collecting leads.
What is Poptin?
Poptin lets you add popups and embedded forms to a website without code. You pick a template, edit it, and set rules for when and to whom it shows.
It also includes email marketing: contacts, segments, campaigns and automations. Plans are priced mainly by monthly website visitors and number of domains.
Key features
- Popup types including lightbox, floating bar, full screen, slide-in and gamified.
- Embedded forms and contact forms.
- Over 15 targeting rules by behavior, location, device and page.
- Exit-intent and other behavior triggers.
- A/B testing of popups.
- Dynamic coupon codes inside popups.
- Email campaigns, segments and automations.
- Many native integrations plus an API.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Free | $0 | 1,000 visitors/mo, 1 domain, Poptin branding |
| Basic | $25/mo ($240/yr) | 10,000 visitors/mo, 1 domain, no branding |
| Pro | $59/mo ($564/yr) | 50,000 visitors/mo, 4 domains |
| Agency | $119/mo ($1,140/yr) | 150,000+ visitors/mo, unlimited domains, sub-accounts |
| Enterprise | Custom | Custom limits, account manager |
Website plan prices shown are per month billed yearly; monthly billing costs more, and email plans are priced separately (checked 14 Nov 2026).
Pros and cons
Pros
- Free plan with unlimited popups.
- Many popup styles and triggers.
- Popups and email marketing in one tool.
- No credit card needed to start.
Cons
- Free plan shows Poptin branding.
- Visitor limits push busier sites to higher plans.
- Sub-accounts and user management only on Agency.
- Email plans are a separate cost.
Who it's for
Poptin suits small businesses and stores that want simple lead-capture popups and basic email marketing. High-traffic sites should check visitor limits before choosing a plan.
Frequently asked questions
What is Poptin?
Poptin lets you add popups and embedded forms to a website without code. You pick a template, edit it, and set rules for when and to whom it shows.
How much does Poptin cost?
Poptin starts at $25/month (Basic, billed yearly). Website plan prices shown are per month billed yearly; monthly billing costs more, and email plans are priced separately (checked 14 Nov 2026).
Does Poptin have a free plan or free trial?
Free plan, 1,000 visitors/month.
Who is Poptin best for?
Poptin suits small businesses and stores that want simple lead-capture popups and basic email marketing. High-traffic sites should check visitor limits before choosing a plan.
What are the downsides of Poptin?
Main drawbacks: Free plan shows Poptin branding. Visitor limits push busier sites to higher plans. Sub-accounts and user management only on Agency. Email plans are a separate cost.
What are some alternatives to Poptin?
Other marketing & seo tools options we cover include Lucky Orange, OptinMonster, Privy and EmailOctopus.
Head-to-head comparisons
Other marketing & seo tools options
Lucky Orange
Marketing & SEO ToolsWebsite heatmaps, session recordings, surveys and live chat in one tool, with every feature on every plan.
OptinMonster
Marketing & SEO ToolsPopup and opt-in form builder that turns website visitors into email subscribers and sales.
Privy
Marketing & SEO ToolsEmail, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix.
EmailOctopus
Marketing & SEO ToolsSimple, low-cost email marketing with a free plan for up to 2,500 subscribers.
Compare all marketing & seo tools side by side →
This summary is based on Poptin's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.