OptinMonster review: what it is, pricing and who it's for
Popup and opt-in form builder that turns website visitors into email subscribers and sales.
In short: Popup and opt-in form builder that turns website visitors into email subscribers and sales. Starting price: $9/month (Basic, first year billed yearly). Free plan / trial: Free test drive with 500 impressions. Best for: Site owners growing an email list.
What is OptinMonster?
OptinMonster lets you add popups, slide-ins, floating bars and inline forms to your website without coding. You pick from 700+ templates, edit them, and choose who sees them and when.
Targeting rules decide when a campaign shows, for example on certain pages, after scrolling, or when someone is about to leave (Exit Intent, on Pro and up). Leads go to your email marketing tool through built-in integrations.
Key features
- 700+ templates for popups, bars, slide-ins and inline forms.
- Page, time-on-site and scroll triggers on every plan.
- A/B testing and device targeting from the Plus plan.
- Exit Intent detection from the Pro plan.
- Countdown timers and campaign scheduling on Pro.
- Revenue attribution and Google Analytics integration on Pro.
- Integrations with email marketing tools; Zapier on Pro.
- Unlimited campaigns and subscribers; plans limit sites and impressions.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Basic | $9/mo ($108 first year), renews $210/yr | 1 site, 2,500 impressions/month |
| Plus | $24/mo ($288 first year), renews $570/yr | 2 sites, 10,000 impressions, A/B testing |
| Pro | $29/mo ($348 first year), renews $870/yr | 3 sites, 25,000 impressions, Exit Intent |
| Growth | $49/mo ($588 first year), renews $1,470/yr | 5 sites, 100,000 impressions |
Prices are per month for the first year billed annually (Black Friday offer); they renew at the higher normal yearly price (checked 14 Nov 2026).
Pros and cons
Pros
- Large template library
- Detailed targeting rules
- Unlimited campaigns and subscribers on all plans
- 14-day money-back guarantee
Cons
- First-year prices renew at roughly double
- Exit Intent and many key features need Pro or higher
- Monthly impression caps on every plan
- Paid upfront for a full year
Who it's for
OptinMonster fits bloggers, stores and businesses that want to grow an email list or recover leaving visitors. If you only need a simple signup form, your email tool's built-in forms may be enough.
Frequently asked questions
What is OptinMonster?
OptinMonster lets you add popups, slide-ins, floating bars and inline forms to your website without coding. You pick from 700+ templates, edit them, and choose who sees them and when.
How much does OptinMonster cost?
OptinMonster starts at $9/month (Basic, first year billed yearly). Prices are per month for the first year billed annually (Black Friday offer); they renew at the higher normal yearly price (checked 14 Nov 2026).
Does OptinMonster have a free plan or free trial?
Free test drive with 500 impressions.
Who is OptinMonster best for?
OptinMonster fits bloggers, stores and businesses that want to grow an email list or recover leaving visitors. If you only need a simple signup form, your email tool's built-in forms may be enough.
What are the downsides of OptinMonster?
Main drawbacks: First-year prices renew at roughly double. Exit Intent and many key features need Pro or higher. Monthly impression caps on every plan. Paid upfront for a full year.
What are some alternatives to OptinMonster?
Other marketing & seo tools options we cover include Lucky Orange, Poptin, Privy and EmailOctopus.
Head-to-head comparisons
Other marketing & seo tools options
Lucky Orange
Marketing & SEO ToolsWebsite heatmaps, session recordings, surveys and live chat in one tool, with every feature on every plan.
Poptin
Marketing & SEO ToolsPopup, form and email marketing tool for capturing leads from website visitors.
Privy
Marketing & SEO ToolsEmail, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix.
EmailOctopus
Marketing & SEO ToolsSimple, low-cost email marketing with a free plan for up to 2,500 subscribers.
Compare all marketing & seo tools side by side →
This summary is based on OptinMonster's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.