EmailOctopus review: what it is, pricing and who it's for
Simple, low-cost email marketing with a free plan for up to 2,500 subscribers.
In short: Simple, low-cost email marketing with a free plan for up to 2,500 subscribers. Starting price: Pro from $9/month billed yearly. Free plan / trial: Free plan: 2,500 subscribers, 10,000 emails/month. Best for: Creators, newsletters and small businesses.
What is EmailOctopus?
EmailOctopus is a web app for building email lists and sending newsletters and campaigns. It includes an email builder, templates, sign-up forms and landing pages.
The free plan is generous for small lists but adds EmailOctopus branding. The Pro plan removes branding and limits on pages and forms, and its price rises with the size of your list.
Key features
- Drag-and-drop email builder.
- 100+ templates and custom HTML import.
- Sign-up forms and landing pages.
- Personalisation with merge tags.
- Smart send timing and gradual sending over up to 24 hours.
- Campaign reports (kept forever on Pro).
- Unlimited users on Pro.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Starter (Free) | $0 | 2,500 subscribers, 10,000 emails/month, 1 form, 1 landing page, branding |
| Pro | From $9/month billed yearly | No branding, unlimited forms, pages and users, priority support |
| Large lists | Custom quote | Over 500,000 subscribers |
Pro pricing scales with subscriber count; yearly billing saves 10% and nonprofits get 20% off (checked 2026-11-14).
Pros and cons
Pros
- Large free plan compared with many rivals.
- Low starting price for Pro.
- Simple interface.
- Unlimited users on Pro.
Cons
- Free plan shows EmailOctopus branding.
- Free plan keeps reports for only 30 days.
- Pro price rises as your list grows.
- Fewer advanced features than bigger marketing suites.
Who it's for
Fits newsletter writers and small businesses that want affordable, simple email. Companies needing complex automation and CRM features may need a larger platform.
Frequently asked questions
What is EmailOctopus?
EmailOctopus is a web app for building email lists and sending newsletters and campaigns. It includes an email builder, templates, sign-up forms and landing pages.
How much does EmailOctopus cost?
EmailOctopus starts at Pro from $9/month billed yearly. Pro pricing scales with subscriber count; yearly billing saves 10% and nonprofits get 20% off (checked 2026-11-14).
Does EmailOctopus have a free plan or free trial?
Free plan: 2,500 subscribers, 10,000 emails/month.
Who is EmailOctopus best for?
Fits newsletter writers and small businesses that want affordable, simple email. Companies needing complex automation and CRM features may need a larger platform.
What are the downsides of EmailOctopus?
Main drawbacks: Free plan shows EmailOctopus branding. Free plan keeps reports for only 30 days. Pro price rises as your list grows. Fewer advanced features than bigger marketing suites.
What are some alternatives to EmailOctopus?
Other marketing & seo tools options we cover include Lucky Orange, OptinMonster, Poptin and Privy.
Other marketing & seo tools options
Lucky Orange
Marketing & SEO ToolsWebsite heatmaps, session recordings, surveys and live chat in one tool, with every feature on every plan.
OptinMonster
Marketing & SEO ToolsPopup and opt-in form builder that turns website visitors into email subscribers and sales.
Poptin
Marketing & SEO ToolsPopup, form and email marketing tool for capturing leads from website visitors.
Privy
Marketing & SEO ToolsEmail, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix.
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This summary is based on EmailOctopus's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.