Privy review: what it is, pricing and who it's for
Email, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix.
In short: Email, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix. Starting price: $30/month (email, up to 1,500 contacts). Free plan / trial: 15-day free trial, no card needed. Best for: Small and mid-size online stores.
What is Privy?
Privy helps online stores grow their email and text lists and then sell to them. Pop-ups, spin-to-win wheels and embedded forms collect sign-ups, and the email and SMS tools send campaigns and automated flows such as welcome series and cart reminders.
It connects directly with Shopify, BigCommerce and Wix. Pricing is based on how many mailable contacts you have, with SMS credits added as a separate tier, or on page views if you only use the pop-up tools.
Key features
- Pop-ups with targeting, exit intent, quizzes and spin-to-win.
- Drag-and-drop email editor with ecommerce templates.
- SMS and MMS campaigns, with 250 credits included and unused credits rolling over.
- Automated flows such as welcome, abandoned cart and win-back.
- Segmentation and revenue reporting.
- Landing pages, embedded forms and A/B testing.
- Direct sync with Shopify, BigCommerce and Wix.
- Email and live chat support.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Email + SMS (base) | $30/month | Up to 1,500 mailable contacts, unlimited email sends, 250 SMS credits |
| Email + SMS (10k contacts) | $165/month | Up to 10,000 mailable contacts |
| SMS add-on | From $20/month | 1,250+ extra credits per month |
| Pop-ups & Displays only | From $24/month | Up to 10,000 page views, templates, A/B testing, landing pages |
Prices are monthly in USD (checked 14 Nov 2026); email cost rises with mailable contacts and SMS is billed as a separate credit tier.
Pros and cons
Pros
- Free 15-day trial without a credit card.
- You pay only for mailable contacts.
- Email, SMS and pop-ups in one tool.
- Unused SMS credits roll over.
Cons
- Costs climb quickly as your list grows.
- SMS currently works only in the US and Canada (UK and Australia listed as coming soon).
- Direct integrations are limited to a few store platforms.
- No permanent free plan is listed.
Who it's for
Privy fits Shopify, BigCommerce or Wix stores that want list-building pop-ups and simple email and SMS in one place. Stores on other platforms or with very large lists may get better value elsewhere.
Frequently asked questions
What is Privy?
Privy helps online stores grow their email and text lists and then sell to them. Pop-ups, spin-to-win wheels and embedded forms collect sign-ups, and the email and SMS tools send campaigns and automated flows such as welcome series and cart reminders.
How much does Privy cost?
Privy starts at $30/month (email, up to 1,500 contacts). Prices are monthly in USD (checked 14 Nov 2026); email cost rises with mailable contacts and SMS is billed as a separate credit tier.
Does Privy have a free plan or free trial?
15-day free trial, no card needed.
Who is Privy best for?
Privy fits Shopify, BigCommerce or Wix stores that want list-building pop-ups and simple email and SMS in one place. Stores on other platforms or with very large lists may get better value elsewhere.
What are the downsides of Privy?
Main drawbacks: Costs climb quickly as your list grows. SMS currently works only in the US and Canada (UK and Australia listed as coming soon). Direct integrations are limited to a few store platforms. No permanent free plan is listed.
What are some alternatives to Privy?
Other marketing & seo tools options we cover include Lucky Orange, OptinMonster, Poptin and EmailOctopus.
Head-to-head comparisons
Other marketing & seo tools options
Lucky Orange
Marketing & SEO ToolsWebsite heatmaps, session recordings, surveys and live chat in one tool, with every feature on every plan.
OptinMonster
Marketing & SEO ToolsPopup and opt-in form builder that turns website visitors into email subscribers and sales.
Poptin
Marketing & SEO ToolsPopup, form and email marketing tool for capturing leads from website visitors.
EmailOctopus
Marketing & SEO ToolsSimple, low-cost email marketing with a free plan for up to 2,500 subscribers.
Compare all marketing & seo tools side by side →
This summary is based on Privy's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.