OptinMonster vs Poptin: which one should you choose?
Quick answer: Choose OptinMonster if you want a large template library and detailed targeting and are fine paying for a year upfront; Basic is $9/month in the first year and renews at $210/year. Choose Poptin if you want a free plan, monthly billing, or popups and email marketing in one tool; its paid plans start at $25/month billed yearly.
OptinMonster vs Poptin at a glance
| OptinMonster | Poptin | |
|---|---|---|
| Starting price | $9/month (Basic, first year, billed yearly) | Free; Basic $25/month billed yearly |
| Free plan / trial | Free test drive with 500 impressions | Free plan, 1,000 visitors/month, Poptin branding |
| Entry plan limits | 1 site, 2,500 impressions/month | 1 domain, 10,000 visitors/month |
| Billing | Yearly, paid upfront | Monthly or yearly |
| Exit intent | From the Pro plan | Listed as a feature |
| A/B testing | From the Plus plan | Listed as a feature |
| Email marketing | Connects to email marketing tools | Built-in email campaigns, priced separately |
| Refund | 14-day money-back guarantee | Not listed |
From each official site, checked November 14, 2026. Prices change, so confirm before you buy.
Key differences
- OptinMonster has no permanent free plan, only a test drive with 500 impressions; Poptin has a free plan for up to 1,000 visitors a month with Poptin branding.
- OptinMonster's prices are first-year offers paid upfront that renew at a higher yearly price, for example Basic at $108 for the first year and $210 a year after.
- OptinMonster limits plans by sites and monthly impressions, while Poptin limits plans by domains and monthly visitors.
- OptinMonster keeps Exit Intent for the Pro plan and A/B testing for Plus and above.
- Poptin includes its own email campaigns and automations at a separate cost, while OptinMonster sends leads to the email tool you already use.
In one line each
OptinMonster
Popup and opt-in form builder that turns website visitors into email subscribers and sales. Starting price: $9/month (Basic, first year billed yearly). Free plan / trial: Free test drive with 500 impressions. Best for: Site owners growing an email list.
Read the full OptinMonster summary →Poptin
Popup, form and email marketing tool for capturing leads from website visitors. Starting price: $25/month (Basic, billed yearly). Free plan / trial: Free plan, 1,000 visitors/month. Best for: Small sites and online stores collecting leads.
Read the full Poptin summary →Frequently asked questions
Is OptinMonster cheaper than Poptin?
In the first year, yes: OptinMonster Basic is $9 per month billed yearly, against $25 per month for Poptin Basic on yearly billing. OptinMonster Basic then renews at $210 per year, and Poptin has a free plan that OptinMonster does not.
Does OptinMonster or Poptin have a free plan?
Poptin has a free plan with unlimited popups for up to 1,000 visitors a month, with Poptin branding. OptinMonster offers a free test drive limited to 500 impressions and a 14-day money-back guarantee on paid plans.
Which has exit-intent popups, OptinMonster or Poptin?
Both do. OptinMonster includes Exit Intent from its Pro plan. Poptin lists exit-intent among its behavior triggers.
Which is better for a small site, OptinMonster or Poptin?
Poptin suits a small site that wants to start free or pay monthly. OptinMonster suits a site owner who wants 700+ templates and is ready to pay for a year upfront.
See all marketing & seo tools compared →
We summarise each product from its official website, pricing page and documentation. We don't run hands-on tests or give star ratings. Some links on this site may be affiliate links. See our affiliate disclosure.