Moz Pro review: what it is, pricing and who it's for
SEO toolset for keyword research, rank tracking, site audits and backlinks, now with AI search tracking.
In short: SEO toolset for keyword research, rank tracking, site audits and backlinks, now with AI search tracking. Starting price: $49/month (Starter); Standard $99/month or $79/month yearly. Free plan / trial: Free trial available; free SEO tools. Best for: Small businesses, in-house marketers and agencies.
What is Moz Pro?
Moz Pro is a set of SEO tools from Moz, a company with more than 20 years in SEO. It covers keyword research, rank tracking, site crawls and audits, backlink research and competitor research.
Plans are built around tracked sites (campaigns), tracked keywords and pages crawled. Newer plans also add tracking of how brands show up in AI search answers, such as AI Overviews and chat assistants.
Key features
- Keyword Explorer with a keyword index of over 1.25 billion terms (vendor figure).
- Link Explorer for backlink research, with Domain Authority metrics.
- Rank tracking for desktop and mobile across your tracked keywords.
- Site crawls and on-demand crawls to find technical SEO issues.
- Competitive research to compare your site with organic competitors.
- AI visibility dashboards and tracked prompts across several AI models.
- AI content briefs (number per month depends on plan).
- MozBar Premium browser extension and 24/7 support on paid plans.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Starter | $49/month | Entry plan for one person managing a single website |
| Standard | $99/month ($79/month yearly) | 1 user, 3 tracked sites, 300 tracked keywords, 150 AI prompts |
| Medium | $179/month ($143/month yearly) | 2 users, 10 sites, 1,500 keywords, 300 AI prompts, site re-crawls |
| Large | $299/month ($239/month yearly) | 3 users, 25 sites, 3,000 keywords, 600 AI prompts |
| Enterprise | Contact sales | For large businesses and agencies |
USD prices from the official pricing page on 15 Nov 2026; yearly billing saves about 20%, extra AI dashboards ($20 each) and prompts ($50 per 100) cost more.
Pros and cons
Pros
- Well-known metrics like Domain Authority used across the SEO industry.
- Covers keywords, rankings, audits and links in one tool.
- Adds AI search visibility tracking on all main plans.
- Cheaper entry plan for a single site.
Cons
- Standard plan limits you to 300 tracked keywords and 3 sites.
- Site re-crawls are not included on the Standard plan.
- Extra users, AI dashboards and prompts cost more.
- Monthly billing is about 20% more than yearly.
Who it's for
A good fit for small businesses and marketers who want a reliable all-round SEO tool with clear metrics. Teams needing very large keyword or crawl limits at a low price may find other suites better value.
Frequently asked questions
What is Moz Pro?
Moz Pro is a set of SEO tools from Moz, a company with more than 20 years in SEO. It covers keyword research, rank tracking, site crawls and audits, backlink research and competitor research.
How much does Moz Pro cost?
Moz Pro starts at $49/month (Starter); Standard $99/month or $79/month yearly. USD prices from the official pricing page on 15 Nov 2026; yearly billing saves about 20%, extra AI dashboards ($20 each) and prompts ($50 per 100) cost more.
Does Moz Pro have a free plan or free trial?
Free trial available; free SEO tools.
Who is Moz Pro best for?
A good fit for small businesses and marketers who want a reliable all-round SEO tool with clear metrics. Teams needing very large keyword or crawl limits at a low price may find other suites better value.
What are the downsides of Moz Pro?
Main drawbacks: Standard plan limits you to 300 tracked keywords and 3 sites. Site re-crawls are not included on the Standard plan. Extra users, AI dashboards and prompts cost more. Monthly billing is about 20% more than yearly.
What are some alternatives to Moz Pro?
Other marketing & seo tools options we cover include Lucky Orange, OptinMonster, Poptin, Privy and EmailOctopus.
Other marketing & seo tools options
Lucky Orange
Marketing & SEO ToolsWebsite heatmaps, session recordings, surveys and live chat in one tool, with every feature on every plan.
OptinMonster
Marketing & SEO ToolsPopup and opt-in form builder that turns website visitors into email subscribers and sales.
Poptin
Marketing & SEO ToolsPopup, form and email marketing tool for capturing leads from website visitors.
Privy
Marketing & SEO ToolsEmail, SMS and pop-up tools built for online stores on Shopify, BigCommerce and Wix.
EmailOctopus
Marketing & SEO ToolsSimple, low-cost email marketing with a free plan for up to 2,500 subscribers.
Compare all marketing & seo tools side by side →
This summary is based on Moz Pro's official website, pricing page and public documentation as of November 15, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.