Omnisend review: what it is, pricing and who it's for
Email, SMS and push marketing for online stores, with prebuilt ecommerce automations and a free plan.
In short: Email, SMS and push marketing for online stores, with prebuilt ecommerce automations and a free plan. Starting price: Free; paid from $16/month (Standard). Free plan / trial: Free plan: 250 contacts, 500 emails/month. Best for: Online store owners.
What is Omnisend?
Omnisend is a marketing tool built for online stores. It sends email campaigns, SMS and web push notifications, and connects to store data so messages can react to what shoppers do.
It includes ready-made workflows such as welcome series and abandoned cart reminders. Pricing is based on the number of contacts, and every plan includes 24/7 support and free migration.
Key features
- Prebuilt ecommerce automations like welcome and cart recovery flows.
- Drag-and-drop email campaigns.
- Segmentation based on shopper behavior.
- A/B testing for campaigns.
- Pop-ups, signup forms and landing pages.
- Web push notifications.
- SMS and MMS on the Pro plan.
- 24/7 support and free migration on all plans.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails and 500 web push per month |
| Standard | $16/mo (500 contacts) | 6,000 emails/month, unlimited web push |
| Pro | $59/mo (2,500 contacts) | Unlimited emails, SMS/MMS, advanced reporting |
| Custom | Quote | 150,000+ profiles, account expert, priority support |
Prices are in US dollars per month as checked on 14 Nov 2026; the lower figures on the pricing page ($11.20 and $41.30) need a 3-month prepay, and prices rise as your contact list grows.
Pros and cons
Pros
- Free plan to get started.
- Ecommerce workflows are ready to use.
- Email, SMS and push in one tool.
- 24/7 support on every plan.
Cons
- Free plan limits are tight (250 contacts, 500 emails).
- SMS is only on the Pro plan and costs extra per message.
- Price climbs as your contact list grows.
- Some plan details on the pricing page are inconsistent, so confirm before buying.
Who it's for
Works well for Shopify-style online stores that want email and SMS automation without a steep learning curve. Businesses that don't sell online, or need complex B2B marketing, may prefer a general email tool.
Frequently asked questions
What is Omnisend?
Omnisend is a marketing tool built for online stores. It sends email campaigns, SMS and web push notifications, and connects to store data so messages can react to what shoppers do.
How much does Omnisend cost?
Omnisend starts at Free; paid from $16/month (Standard). Prices are in US dollars per month as checked on 14 Nov 2026; the lower figures on the pricing page ($11.20 and $41.30) need a 3-month prepay, and prices rise as your contact list grows.
Does Omnisend have a free plan or free trial?
Free plan: 250 contacts, 500 emails/month.
Who is Omnisend best for?
Works well for Shopify-style online stores that want email and SMS automation without a steep learning curve. Businesses that don't sell online, or need complex B2B marketing, may prefer a general email tool.
What are the downsides of Omnisend?
Main drawbacks: Free plan limits are tight (250 contacts, 500 emails). SMS is only on the Pro plan and costs extra per message. Price climbs as your contact list grows. Some plan details on the pricing page are inconsistent, so confirm before buying.
What are some alternatives to Omnisend?
Other e-commerce tools options we cover include Crisp, Minea, Dripshipper, Builderall and Doba.
Other e-commerce tools options
Crisp
E-commerce ToolsCustomer messaging platform with live chat, shared inbox, chatbot and knowledge base.
Minea
E-commerce ToolsProduct research and ad spy tool that helps dropshippers find trending products and shops.
Dripshipper
E-commerce ToolsPrivate-label coffee dropshipping: sell coffee under your own brand, roasted and shipped for you.
Builderall
E-commerce ToolsAll-in-one platform for websites, funnels, email marketing and online selling.
Doba
E-commerce ToolsA dropshipping marketplace that connects online stores to US-based suppliers and automates listing.
Simvoly
E-commerce ToolsWebsite, store and sales funnel builder with built-in CRM, email and memberships.
2Checkout (Verifone)
E-commerce ToolsOnline payments and merchant-of-record platform for selling software and digital goods worldwide.
Chatra
E-commerce ToolsLive chat and messaging tool for websites and online stores, with chat bots and a free plan.
Printful
E-commerce ToolsPrint-on-demand fulfillment that prints and ships custom products when your customers order.
Easyship
E-commerce ToolsShipping software for online stores with discounted rates and 550+ courier services, plus a free plan.
Syncee
E-commerce ToolsDropshipping and wholesale marketplace connecting online stores with suppliers in the US, EU and beyond.
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This summary is based on Omnisend's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.