UpdraftPlus review: what it is, pricing and who it's for
WordPress backup, restore and migration plugin with a free version and Premium plans by site count.
In short: WordPress backup, restore and migration plugin with a free version and Premium plans by site count. Starting price: $70/year ex. VAT (Personal, 2 sites). Free plan / trial: Free plugin version. Best for: WordPress site owners and agencies.
What is UpdraftPlus?
UpdraftPlus is a WordPress plugin that backs up your site files and database and lets you restore them. Backups can go to remote storage so your site can be recovered if something breaks.
There is a free version. UpdraftPlus Premium adds automatic backups before updates, incremental backups, one-click migration, staging and premium support. Premium plans are priced by the number of sites.
Key features
- Scheduled backups of files and database.
- Restore the full site or individual parts.
- Automatic backup before updates (Premium).
- Incremental backups to keep backups small (Premium).
- One-click site migration and cloning (Premium).
- Store backups in multiple remote locations.
- Staging sites on Premium plans.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Free | $0 | Core backup and restore |
| Personal | $70/year ex. VAT | 2 sites, 1GB storage, basic staging |
| Business | $95/year ex. VAT | 10 sites, 1GB storage, standard staging |
| Agency | $145/year ex. VAT | 35 sites, advanced staging |
| Enterprise | $195/year ex. VAT | Unlimited sites, ultimate staging |
| Gold | $399/year ex. VAT | Unlimited sites, 50GB storage |
Prices are yearly; the page showed US dollar prices including 25.5% VAT on 14 Nov 2026, and the figures here are those prices without VAT. Each plan includes one year of updates.
Pros and cons
Pros
- Free version covers basic backups.
- All Premium plans include the full feature set.
- Flexible choice of remote storage.
- Good value per site on higher tiers.
Cons
- Migration and incremental backups need Premium.
- Built-in storage is only 1GB on most plans.
- Works only with WordPress.
- Premium is a yearly subscription for updates and support.
Who it's for
UpdraftPlus suits WordPress site owners, freelancers and agencies that want reliable backups. If your host already includes daily backups and easy restores, you may not need it.
Frequently asked questions
What is UpdraftPlus?
UpdraftPlus is a WordPress plugin that backs up your site files and database and lets you restore them. Backups can go to remote storage so your site can be recovered if something breaks.
How much does UpdraftPlus cost?
UpdraftPlus starts at $70/year ex. VAT (Personal, 2 sites). Prices are yearly; the page showed US dollar prices including 25.5% VAT on 14 Nov 2026, and the figures here are those prices without VAT. Each plan includes one year of updates.
Does UpdraftPlus have a free plan or free trial?
Free plugin version.
Who is UpdraftPlus best for?
UpdraftPlus suits WordPress site owners, freelancers and agencies that want reliable backups. If your host already includes daily backups and easy restores, you may not need it.
What are the downsides of UpdraftPlus?
Main drawbacks: Migration and incremental backups need Premium. Built-in storage is only 1GB on most plans. Works only with WordPress. Premium is a yearly subscription for updates and support.
What are some alternatives to UpdraftPlus?
Other website builders & wordpress options we cover include Thrive Themes, Weglot, 10Web, MonsterInsights and Formidable Forms.
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This summary is based on UpdraftPlus's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.