Stan Store review: what it is, pricing and who it's for
Link-in-bio storefront for creators to sell courses, digital products and bookings, with 0% transaction fees.
In short: Link-in-bio storefront for creators to sell courses, digital products and bookings, with 0% transaction fees. Starting price: US$29/mo (Creator). Free plan / trial: No free plan; 14-day free trial. Best for: Social media creators and coaches.
What is Stan Store?
Stan is a creator store that lives in your social media link-in-bio. From one page you can sell digital products and online courses, take bookings for calls, and collect email sign-ups.
Stan does not take a cut of sales; Stripe or PayPal processing fees still apply. There are two paid plans. The higher Creator Pro plan adds marketing tools such as email broadcasts, upsells, discount codes and pixel tracking.
Key features
- Mobile-friendly storefront designed for a link-in-bio.
- Calendar and booking tools for paid calls or sessions.
- Online course builder with course analytics.
- Recurring subscriptions and lead magnets for collecting emails.
- Community features and automated Instagram replies (AutoDM).
- Creator Pro adds discount codes, upsells, order bumps and limited-quantity offers.
- Creator Pro adds email broadcasts and flows, affiliate management and Meta/Google/Pinterest/TikTok pixel tracking.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Creator | US$29/mo or US$300/yr | Store, bookings, courses, subscriptions, lead magnets, analytics |
| Creator Pro | US$99/mo or US$948/yr | Everything in Creator plus email marketing, upsells, discount codes, pixels, affiliates |
US dollar prices from Stan's official pricing page on 14 Nov 2026; yearly billing saves US$48 (Creator) or US$240 (Creator Pro).
Pros and cons
Pros
- No platform fee on sales.
- Quick to set up a store from a phone.
- Courses, bookings and digital downloads in one place.
- 14-day free trial to test before paying.
Cons
- No free plan.
- Email marketing, discount codes and upsells need the US$99/mo Creator Pro plan.
- Store design is built around a single link-in-bio page, so it is less flexible than a full website.
- Stripe or PayPal processing fees still apply.
Who it's for
Stan fits creators and coaches who sell mainly through social media and want a simple store in their bio link. Sellers who want a free plan or a full custom website should look at other tools.
Frequently asked questions
What is Stan Store?
Stan is a creator store that lives in your social media link-in-bio. From one page you can sell digital products and online courses, take bookings for calls, and collect email sign-ups.
How much does Stan Store cost?
Stan Store starts at US$29/mo (Creator). US dollar prices from Stan's official pricing page on 14 Nov 2026; yearly billing saves US$48 (Creator) or US$240 (Creator Pro).
Does Stan Store have a free plan or free trial?
No free plan; 14-day free trial.
Who is Stan Store best for?
Stan fits creators and coaches who sell mainly through social media and want a simple store in their bio link. Sellers who want a free plan or a full custom website should look at other tools.
What are the downsides of Stan Store?
Main drawbacks: No free plan. Email marketing, discount codes and upsells need the US$99/mo Creator Pro plan. Store design is built around a single link-in-bio page, so it is less flexible than a full website. Stripe or PayPal processing fees still apply.
What are some alternatives to Stan Store?
Other creator & course platforms options we cover include SamCart, Payhip, Podia and Mighty Networks.
Head-to-head comparisons
Other creator & course platforms options
SamCart
Creator & Course PlatformsCheckout pages and selling tools for digital products, courses and subscriptions.
Payhip
Creator & Course PlatformsOnline store builder for selling digital downloads, courses, memberships and physical items, with a free plan.
Podia
Creator & Course PlatformsAll-in-one platform for creators to sell online courses, digital downloads, coaching and memberships.
Mighty Networks
Creator & Course PlatformsAll-in-one platform to run paid communities, courses, events and memberships with mobile apps.
Compare all creator & course platforms side by side →
This summary is based on Stan Store's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.