Kapwing review: what it is, pricing and who it's for
Online video editor for subtitles, resizing, clips and dubbing, with a shared team workspace.
In short: Online video editor for subtitles, resizing, clips and dubbing, with a shared team workspace. Starting price: $16/month (Pro). Free plan / trial: Free plan with watermark. Best for: Social video and marketing teams.
What is Kapwing?
Kapwing is a video editor that runs in the web browser. You upload clips or paste a link, then trim, add text, subtitles, music and effects, and export for social platforms.
It also has text-based editing, automatic subtitles, silence removal, clip making and dubbing into 40+ languages. These features use monthly credits, and the amount depends on your plan. Projects live in a shared cloud workspace so teams can edit together.
Key features
- Automatic subtitles and transcription.
- Edit video by editing the transcript text.
- Resize videos for different social platforms.
- Turn a long video into short clips.
- Dubbing and translation into 40+ languages.
- Screen, camera and audio recording in the browser.
- Brand Kit and custom fonts on paid plans.
- Shared team workspace with cloud storage.
Plans and pricing
| Plan | Price / limit | Includes |
|---|---|---|
| Free | $0 | Watermarked exports, 720p, up to 4 minutes, 30 minutes of exports a month, 5 GB storage |
| Pro | $16/month | No watermark, 4K, exports up to 2 hours, 1,000 credits a month, 200 GB storage |
| Business | $50/month | 4,000 credits a month, voice clones, lip sync, extra credits, 800 GB storage |
| Enterprise | Custom | Custom credits and storage, SSO, account manager |
Prices are in USD; annual billing saves up to 33% versus monthly, and the listed prices did not show the billing period clearly (checked 14 Nov 2026).
Pros and cons
Pros
- Nothing to install, works on any computer with a browser
- Strong subtitle and transcript editing tools
- Good for team collaboration
- Free plan to try the editor
Cons
- Free exports carry a watermark and are capped at 720p and 4 minutes
- Dubbing and other smart tools are limited by monthly credits
- Voice clones and lip sync are only on the Business plan
- Browser editing depends on a steady internet connection
Who it's for
Kapwing suits marketers, social media teams and educators who make short videos often. Editors who need advanced color grading or offline work should look at desktop software.
Frequently asked questions
What is Kapwing?
Kapwing is a video editor that runs in the web browser. You upload clips or paste a link, then trim, add text, subtitles, music and effects, and export for social platforms.
How much does Kapwing cost?
Kapwing starts at $16/month (Pro). Prices are in USD; annual billing saves up to 33% versus monthly, and the listed prices did not show the billing period clearly (checked 14 Nov 2026).
Does Kapwing have a free plan or free trial?
Free plan with watermark.
Who is Kapwing best for?
Kapwing suits marketers, social media teams and educators who make short videos often. Editors who need advanced color grading or offline work should look at desktop software.
What are the downsides of Kapwing?
Main drawbacks: Free exports carry a watermark and are capped at 720p and 4 minutes. Dubbing and other smart tools are limited by monthly credits. Voice clones and lip sync are only on the Business plan. Browser editing depends on a steady internet connection.
What are some alternatives to Kapwing?
Other video & live streaming options we cover include Movavi, XSplit, ScreenPal, tl;dv and bunny.net.
Head-to-head comparisons
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This summary is based on Kapwing's official website, pricing page and public documentation as of November 14, 2026. Prices and features change, so confirm the details on the official site. Some links on this site may be affiliate links. See our affiliate disclosure.