Publer vs Zoho Social: which one should you choose?
Quick answer: Choose Publer if you are a solo creator or small team that mainly needs low-cost scheduling: paid plans start from $4/month billed yearly and include a queue, RSS automations and post recycling. Choose Zoho Social if you are a business that also needs a social inbox, monitoring and Zoho CRM integration, or an agency managing client brands. Both have a free plan.
Publer vs Zoho Social at a glance
| Publer | Zoho Social | |
|---|---|---|
| Type | Social media scheduling tool | Social media management (scheduling, monitoring, reporting) |
| Paid starting price | From $4/month billed yearly (Professional) | €10/month billed annually (Standard, EU pricing) |
| Free plan | 1 user, 3 social accounts (no X), 10 scheduled posts per account | 1 brand, 6 channels, 1 team member |
| Trial of paid plans | 7- and 14-day trials | 15-day all-access trial, no card |
| Networks | 13+ networks | Up to 16 networks per brand |
| Pricing model | Scales with the number of social accounts and members | Fixed tiers per brand; prices vary by region |
| Analytics and inbox | Analytics and competitor analysis on Business; no social inbox listed | Insights, messages and monitoring on Professional and above |
| Best for | Creators and small teams on a budget | Small businesses and agencies managing several accounts |
From each official site, checked November 14, 2026. Prices change, so confirm before you buy.
Key differences
- Publer is a scheduler first, with a drag-and-drop calendar, a posting queue, RSS automations and post recycling.
- Zoho Social adds a monitoring dashboard, a social inbox for messages and integrations with Zoho CRM and Zoho Desk.
- Publer's price depends on how many social accounts and members you add, while Zoho Social sells fixed tiers such as Standard (1 brand, 14 channels) at €10/month billed annually.
- Zoho Social has agency plans with client portals and branded reports, and content approval workflows on Premium.
- Publer's free plan keeps published post history for only 24 hours and can't connect X accounts; Zoho Social's free plan has few features and one team member.
In one line each
Publer
Low-cost social media scheduler for 13+ networks, with a free plan and a visual calendar. Starting price: From $4/month, billed yearly. Free plan / trial: Free plan; 7- and 14-day trials of paid plans. Best for: Creators and small teams on a budget.
Read the full Publer summary →Zoho Social
Social media scheduling, monitoring and reporting for businesses and agencies, with a free plan. Starting price: €10/month billed annually (Standard, EU pricing). Free plan / trial: Free plan; 15-day all-access trial, no card. Best for: Small businesses and agencies managing several accounts.
Read the full Zoho Social summary →Frequently asked questions
Is Publer cheaper than Zoho Social?
Publer's entry price is lower on paper: from $4/month billed yearly, against €10/month billed annually for Zoho Social Standard (EU pricing). Publer's price rises with each extra social account and member, so compare the total for the accounts you need.
Do Publer and Zoho Social have free plans?
Yes, both do. Publer's free plan covers 1 user and 3 social accounts with 10 scheduled posts per account. Zoho Social's free plan covers 1 brand, 6 channels and 1 team member with no time limit.
Which is better for a small business using a CRM?
Zoho Social is the closer fit if you use Zoho CRM. It integrates with Zoho CRM and Zoho Desk, including lead generation; CRM integration is listed on the Premium plan at €40/month billed annually.
Which has analytics, Publer or Zoho Social?
Both, on higher plans. Publer includes analytics, best times to post and competitor analysis on its Business plan, from $8/month billed yearly. Zoho Social includes insights and monitoring from the Professional plan, €30/month billed annually.
See all social media tools compared →
We summarise each product from its official website, pricing page and documentation. We don't run hands-on tests or give star ratings. Some links on this site may be affiliate links. See our affiliate disclosure.