Planoly vs Publer: which one should you choose?
Quick answer: Choose Planoly if your focus is a good-looking Instagram feed: it has a drag-and-drop grid preview and a link-in-bio storefront with no transaction fees, from $14/month. Choose Publer if you want the lowest cost and the widest network coverage: it has a free plan, paid plans from $4/month billed yearly, and supports 13+ networks including X and Bluesky.
Planoly vs Publer at a glance
| Planoly | Publer | |
|---|---|---|
| Type | Visual social media planner and scheduler | Social media scheduling tool |
| Starting price | $14/month (Starter, monthly billing) | From $4/month billed yearly (Professional) |
| Free plan / trial | No permanent free plan listed; 14-day free trial | Free plan; 7- and 14-day trials of paid plans |
| Networks | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest | 13+ networks, including Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Threads, Pinterest and Bluesky |
| Feed preview | Instagram grid preview with drag-and-drop rearranging | Instagram and TikTok feed preview |
| Link in bio | Link-in-bio storefront with no transaction fees | Not listed |
| Pricing model | Fixed tiers by social sets and users | Price scales with the number of social accounts and members |
| Best for | Creators and small brands focused on visuals | Creators and small teams on a budget |
From each official site, checked November 14, 2026. Prices change, so confirm before you buy.
Key differences
- Publer has a free plan (1 user, 3 social accounts, 10 scheduled posts per account), while Planoly lists only a 14-day free trial.
- Planoly is built around visual planning, with an Instagram grid you can rearrange by drag and drop and a link-in-bio storefront.
- Publer covers more networks, including X, Bluesky and Mastodon, which are not in Planoly's list of seven networks.
- Publer adds automation such as a posting queue, RSS automations and post recycling, while Planoly adds automated replies to comments and Instagram DMs.
- Costs grow differently: Planoly's Starter plan can't add extra social sets or users, and Publer's total price rises with each extra account and member.
In one line each
Planoly
Visual social media planner for scheduling posts, previewing your Instagram grid and selling via link in bio. Starting price: $14/month (Starter). Free plan / trial: 14-day free trial. Best for: Creators and small brands focused on visuals.
Read the full Planoly summary →Publer
Low-cost social media scheduler for 13+ networks, with a free plan and a visual calendar. Starting price: From $4/month, billed yearly. Free plan / trial: Free plan; 7- and 14-day trials of paid plans. Best for: Creators and small teams on a budget.
Read the full Publer summary →Frequently asked questions
Is Publer cheaper than Planoly?
Yes, at the entry level. Publer has a free plan and its Professional plan starts from $4/month billed yearly, while Planoly's Starter plan is $14/month. Publer's price rises with each extra social account and member.
Does Planoly or Publer have a free plan?
Publer has a free plan for 1 user and 3 social accounts, with 10 scheduled posts per account and no X accounts. Planoly lists no permanent free plan, but offers a 14-day free trial.
Which is better for Instagram, Planoly or Publer?
Planoly fits better if the look of your feed matters most: it has an Instagram grid preview with drag-and-drop rearranging and a link-in-bio storefront. Publer also has an Instagram and TikTok feed preview and suits people who post to many networks on a budget.
Can Planoly or Publer post to X (Twitter)?
Publer supports X on its paid plans; its free plan can't connect X accounts. X is not in Planoly's list of supported networks.
See all social media tools compared →
We summarise each product from its official website, pricing page and documentation. We don't run hands-on tests or give star ratings. Some links on this site may be affiliate links. See our affiliate disclosure.